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Loyal3 will be dead on May 22, 2017, no more free service. Thank you for being a LOYAL3 customer. We have important news: we've entered into a transaction that will provide LOYAL3 customers with a new, larger platform and more services.

My biggest problem with Loyal3 is the lack of choices. Additionally they go by the "name" and do not perform any due diligence on the stock itself.For example they have been having Aeropostale (ARO ==> AROPQ), which is now in bankruptcy. Naive investors might buy into the brand name. Similarly, American Eagle Outfitters (AEO) has been around for sometime. If Loyal3 is all about taking investing to the masses they should do a little bit due diligence at their end. On a positive note, I love the concept of zero commission trades.